How to Create an Influencer or Blogger Media Kit that Will Boost Your Business

If you’re already feeling lost and have no idea what a media kit is, don’t worry I had no idea what it was either up until a couple of weeks ago. If you are an influencer, travel/fashion blogger or content creator this is one of your most valuable marketing assets to landing a brand partnership. Like why does anyone wanna work with you anyway?

Before I discovered the concept of media kits, I was redundantly typing my pitch in an email and sending it off – how boring and unprofessional. Not to mention the conversion rates were pretty terrible. For every 10 companies I reached out to maybe 1 or 2 would reply back.

If you’ve been following me for a while you know I’m all about BUILDING YOUR BRAND. Influencers are now recognized as major marketing channels which means there are so many opportunities to scale your business. Talent no longer needs the media agencies – content creators are business owners and brands of their own.

So let’s dive into it.

WHAT IS A MEDIA KIT

A media kit is simply just a collection of information about your brand that includes key details about yourself and what your mission is. It’s a visual resume that tells brands what they need to know about you in a 30 second snapshot. Consider it an opportunity to shine the best light on your achievements so a company can determine your value proposition. You want to make it short and sweet but also clear and concise. This is your chance to sell yourself!

Juxtaposed to a traditional resume which is bleak and boring, your media kit should be visually appealing and match your online personality. Your design, logo, color palette and fonts should be cohesive across your platform to create brand identity. I love good branding and feel it really separates the amateurs from the pros.

In short, a media kit will make you look professional and will also save you a ton of time so you can focus on growing your business.

WHY A MEDIA KIT IS SO IMPORTANT

Media kits are not just for influencers with big followings. In fact, nano-influencers are becoming more popular amongst brands because of their reliability and niche-specific target audience. Think about it this way – If you were a brand would you rather partner with an influencer with 100,000 followers but a majority of their engagement is a bunch of heart eyes and eggplant emojis or would you prefer someone with 5,000 followers with a highly engaged audience? I know I’d choose the latter.

You have only a limited amount of time to capture a brands attention so you really want to make an effort to stand out. Your summary should be easy to follow with clear metrics so somebody can quickly skim through your page and know right away if you’re a good fit for their brand.

It’s also a great way to let brand partners know you take influencer marketing seriously! Blogging can be a full time (and very lucrative) career if you put the time and effort in.

WHAT TO INCLUDE IN YOUR MEDIA KIT

There’s lot of great details about yourself but you want to be laser focused around the value you bring to your niche. Companies care about their bottom line, it’s that simple. If you can convey compelling examples of how your audience trusts and likes you, it’s very likely they will see the value in working with you.

Here are some examples of things you can cover in your media kit:

Your Contact Details

Pimp yourself out! Make sure you have the best methods of contact with up-to-date information. At a minimum you should include but not limited to your email address, phone number, web page and/or social handles.

About You and Your Brand

This is where a brand will quickly decide if they want to work with you or not. Be as colorful as you want, this is not a professional resume! Your summary should be a reflection of how you represent yourself online- show this potential partner the side of you that your followers love.

I want to keep this section short without too much guidance because everyone’s story and style are different. Just make sure you consider your value proposition because even if you come off as a great person a company wants to see a return on their investment.

Stats and Audience Demographic

You don’t have to include metrics for every social channel but it doesn’t hurt. Potential sponsors want to see where you are active and the audience that comes with it. So let’s just be honest for a sec- it fucking sucks to be a new blogger/influencer because it seems impossible to grow a following on Instagram now. My blog and Pinterest account drive much more traffic for some reason so I like to be upfront with companies when I send them over my media kit.

The good news is the smart companies are actually investing more marketing dollars into nano influencers instead of big influencers with millions of followers. Why? Because a smaller account that has a cult-like following and a laser focused niche is much more attractive than a large account with empty engagement.

Services

There are so many ways to make money with influencer marketing so having a list of services will give potential partners an idea of what kind of work you produce. You can create a la carte items, packages, and even list your pricing if you’re confident in your worth. I personally don’t include my prices in my services because every opportunity is different and I don’t want to put myself in a box. Sometimes I will even give away my services for free if I get the chance to work with a good company. It’s all about being strategic and looking at the bigger picture. Gaining exposure and growing your business for the long run is more valuable than getting a couple of bucks in your pocket.

HOT TIP: Incorporate influencer marketing into your lifestyle and reach out to brands you’re already buying from. If you’re planning a trip and have plans on staying at a hotel, reach out and let them know you will be visiting their property. It’s not a guarantee that you’ll get something in return but most of the time it’s worked out in my favor. With this approach you are more likely to come across as a professional blogger instead of someone that’s looking for a handout. In the end, they want the best exposure on social media so by quickly emailing the hotels media contact about your upcoming stay you can find yourself getting a complimentary room or free upgrade, an exclusive cabana, and even comped meals and drinks. We all have self-serving interests- you just have to find the right way to position yourself.

To share how this example works in real life: Last year I booked a trip to Turkey with one of my best friends from college. I emailed the hotel and let them know of my upcoming travels and how excited I was to take beautiful photos for my blog.. As soon as we arrived, they had upgraded us to a suite with top-notch amenities with exceptional views of their hot air balloon display. Why would they do that? Because they wanted the best possible exposure on social media. Win win! If you start seeing things through a business lens, you’ll understand why a company would be willing to give away free product and invest in you.

Past Work and Partnerships

Building credibility will definitely help you land new opportunities with brands. You can include past and current partnerships in your media kit or separately. While this is completely dependent on your personal style, I like to send samples of my work outside of my media kit in order to give context to my pitch. If I’m working with a hotel, I will show them marketing material and blog posts I’ve created for other hotels so they can get a clear picture of what I can produce for them.

Your Contact Details

Pimp yourself out! Make sure you have the best methods of contact with up-to-date information. At a minimum you should include but not limited to your email address, phone number, web page and/or social handles.

DOWNLOAD THIS MEDIA KIT TEMPLATE

2 Page Media Kit for Bloggers and Influencers

$18.00

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INSTANT DOWNLOAD

AFTER YOUR PURCHASE IS CONFIRMED:
– You’ll receive a PDF file with a link & instructions on how to use use the Canva Template.

ONCE YOU RECEIVE YOUR DOWNLOAD YOU’LL WANT TO:
– Create your own FREE Canva account (if you haven’t already) over at http://www.canva.com
– Open the PDF that came with your purchase, read through the instructions and click the link to access your template
– Edit, change and customize the template using your own photos (or stock photos), text, and colors
– Fell free to save the template and use as many time as you wish